Search Engine Ranking is an asset for any business. My approach to SEO freelance, on a contract or for my own web sites, is white hat: lasting results for established business.
Even if (unfortunately) this approach is not always the quickest or easiest one, I have managed to rank many web sites on the first page of Google for relevant keywords.
Here are few screen shots of Search Engine rankings for some of my projects. As you can see most of them have sponsored links as well, meaning that somebody is paying good money to be on the page.
In terms of on-site SEO, I normally check all the website structure in order to approve, amend or implement best practice. I normally analyse meta tags, code validation, css validation, internal links structure, usability, image usage, flash usage etc. I believe people arrive to a web site for many different reasons and I need to engage and give them what they were looking for in the first place in order to establish a connection. Whatever the reason (and so the landing page) I need to set up a logic route to an action, going through all the possible steps.
For on-page SEO, I focus on content and keywords. At this stage “relevance” is the answer to any problem, originality is the way forward. My priority is to understand my target audience to see what is missing on competition websites. My mission at this point is to build every single step of the logic process to the action. At some point of this path I try to place an application, a video, a guide, a game or anything can be a link bait.
Good External Links are in fact my (and every SEO professional around) most important off-site tactic. I am not a fan of link trading and consider link exchange programs, completely useless if not dangerous. I believe in participating in discussions, in sharing the content. Quality of links is much more important than quantity.
For new web sites with no history or no traffic I suggest to go through a PPC campaign management service before approaching organic placement activities. This is a good way of creating traffic in the short term and understanding which search phrases are the best to convert traffic in actions.
I am available to hire for SEO projects on a contract. If you want to contact me about Freelance SEO please go to the contact page.