I have been planning Google AdWords and other PPC campaigns for years and have some ongoing right now. I work on an average quality score of 9/10 for my keywords. I am comfortable with {keyword: insertion} and dedicated landing pages. On average I have CTRs of 2 to 5% and conversion rates of 1.5 to even 7% but this can vary a lot depending on products and budgets.
Search Engine Optimisation takes time, it really is a mid to long term investment. That’s why I believe every project should also include a training for my client or client’s staff. Organising and improving “on site” or “on page” content and building “off site” link popularity is then the day to day. SEO is an ongoing activity, so implementing best practice goes together with explaining techniques.
Good content is the foundation of a web site. For their flexibility and potentials Content Management Systems like Joomla or advanced blog platforms such as Wordpress have become very popular. I offer both set up and customisation of these platforms and a content management service.
Online projects can be complex, many different professional are involved, from web designers to web developers, from advertising agencies to search engines representative. As a skilled Project Manager I can translate your marketing objectives into action points for all these people, coordinating all the different tasks to make the most of your resources.